Outfit7 has announced its pledge to help plant at least 30,000 trees through its Earth Day celebrations. Talking Tom Gold Run, the company’s most popular endless runner is hosting a special Earth Day-themed in-game event. Grow and Go encourages players to run while also helping the environment, with the goal of raising awareness about the value of trees to the planet’s general health. During the event, Outfit7 will donate 100% of the game’s proceeds from in-app purchases to help plant trees.
Outfit7 aims to make a positive change on this Earth Day
The Grow and Go event is available to take part in through Outfit7’s endless runner Talking Tom Gold Run from 00:01 BST on Wednesday 20th April until Monday 2nd May, 2022.
Players will get to run and gather special droplets in order to care for their in-game trees during the Talking Tom Gold Run Earth Day event, assisting them in growing through nine stages and earning goodies along the way. The event’s objective, as well as Outfit7’s mission to make a positive change this Earth Day, is to aid trees.
Our commitment to giving back and helping our communities is at the heart of our culture at Outfit7
Xinyu Qian, CEO, Outfit7
“Last year, we helped build a playground, plant trees following a wildfire in Cyprus, host a coding school for children, and more. Our Earth Day campaign this year is another great activation in which we can use the power of our brand to make a positive impact where it is truly needed.” he added.
Outfit7 has partnered with the environmental non-profit One Tree Planted to translate the event’s in-game pleasure into real-world action. As part of its global reforestation initiatives, the group plants a tree for every $1 contributed, hoping to restore forests and biodiversity areas while also having a positive social impact. During Grow and Go, all in-app purchase earnings from Talking Tom Gold Run will be donated to One Tree Planted to support its aim of planting trees across the world.
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