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Tencent sets eyes on the global gaming market with its new acquisition strategy

The tech giant aims to acquire majority shares in overseas gaming ventures!

Tencent, China’s major player in the tech field is now looking to change its merger and acquisition strategy as reported by Reuters, owing to its growth charts in the Chinese mainland seeing stagnation. The firm apparently is eyeing the global market as they aim to invest in and acquire majority stakes, quite specifically in gaming companies after making rather passive investments so far, although they’ve not failed to make waves. 

Tencent is targeting the European Gaming Markets with its new acquisition strategy

The Chinese firm is now looking to make aggressive investments specifically in European assets as they aim to set up a strong base for future growth in the Western market with gaming being the major focus here. The South China Morning Post (SCMP) reported something similar a while ago when Tencent’s VP said that they had their eyes on the global market.

Tencent acquisition strategy
Image via Reuters

Tencent is already quite heavily involved in international projects with their involvement in major successes like PUBG Mobile and Call of Duty: Mobile so getting deeper into the market probably means nothing but profits for them. Additionally, they’re also delving into the metaverse by investing similarly in European assets dealing with that. 

The Chinese giant is also in a race with Microsoft and Sony, who’re also making major acquisitions lately to expand quickly. All that being said though, Tencent’s increased involvement in the global market could have significant impacts on the world of gaming if we go by their record so far. It should be interesting to see where they go from here and how their future projects turn out. 

What are your thoughts about the new acquisition strategy by Tencent? Let us know in the comments below!

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