Ubisoft, coming off a fantastic financial Fiscal Year FY24, is eyeing a bigger picture in FY25. With 5 titles including third-person shooter title The Division Resurgence and CQB title Rainbow Six Mobile, Ubisoft aims to bank on the anticipated titles to get even bigger returns.
Ubisoft garnered amazing numbers in its FY24
In the financial reports, in FY24, Ubisoft reported record annual and Q4 net bookings, where net bookings equaled €2,231.4 million for the full year, with a 33.5% increase over the prior FY—in that total, digital net bookings made up €1,987.7 million, up 33.9% on a year ago. Back-catalog net bookings surged to €1,498.1 million with a year-on-year increase of 49.2%.
In its keynotes, Ubisoft called out the performance of the Rainbow Six Siege and Assassin’s Creed franchises, both of which boast fan bases of over 30 million unique active players. Well, the talking points come with Ubisoft pointing out its strategy of emphasizing two core verticals: Open World Adventures and Games as a Service (GaaS)–native experiences.
The company is trying to use its established franchises like Assassin’s Creed and Far Cry to regain leadership in the Open World Adventure segment, which has a market of €25 billion and is expected to grow in coming years. Additionally, they aim to maximize the secure key markets and expand through multiplayer and mobile gaming.
Mobile titles to play a pivotal role in FY25 success for Ubisoft
As for Q1 and FY25 ambitions, Ubisoft expects solid net bookings growth and a slight increase in non-IFRS operating income, driven by a strong lineup of free-to-play titles, including XDefiant, The Division Resurgence and Rainbow Six Mobile with the latter two hitting small screens with the premium console ones such as Star Wars Outlaws and Assassin’s Creed Shadows.
With these reports, it’s evident that Ubisoft views mobile gaming as a lucrative opportunity. This brings to my mind Ubisoft CEO Yves Guillemot’s mention of developing their own AAA mobile games and recognizing the untapped potential of the mobile market during Ubisoft Forward 2023. With a clear vision in place, improved results can be anticipated in the next report.
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