Voodoo, the top mobile game publisher in the world based on downloads, has effectively changed its business model to create hybrid games that combine more engaging gameplay mechanics with better monetization opportunities. With this approach, Voodoo has now amassed a portfolio of 10 mature and resilient games that each bring between $20 million to $100 million annually.
The publisher is currently developing a portfolio of games with even greater potential, some of which are anticipated to generate more than $100 million in revenue annually in the years to come.
Voodoo has shifted its organization and ways of working from hyper-casual to hybrid since 2022
Since 2022, Voodoo has changed its entire organizational structure and method of operation from hyper-casual to hybrid, putting a major emphasis on gameplays within the battle and puzzle genres to increase playtime and retention. To improve retention and revenue opportunities, the change includes forming a Casual team that works on the games in the portfolio with the most promise.
The Casual team within Voodoo was built among experts in the area. They are in charge of ensuring that today’s batch of hybrid games remain successful and relevant for the next 5 or 10 years to come.
Alvaro Duarte, VP Casual Games at Voodoo
A pool of top-tier studios, both inside and external to Voodoo, with a strong track record and a high degree of execution, complement the hybrid method used by Voodoo to create new gameplay. Teams with experience and history in casual gaming work on the meta-features after games are released to increase the margin per user. Meta features are additional game elements that enhance or assist the main gameplay. The method is further reinforced by a distinct user acquisition and game monetization strategy that works well with these kinds of games.
Voodoo’s mega-hit titles including Mob Control and Collect’em All benefited from the hybrid approach
Voodoo’s mega-hit titles, such as Mob Control and Collect’em All (the first successful games with a hybrid-casual approach), casual hits from the acquired studio Beach Bum (Lord of the Board, Rummy Stars), and early hyper-casual successes with very strong gameplay have benefited from the hybrid approach (e.g.Hole.io, Paper.io 2…).
With this new approach and Voodoo’s unique capacity to make mega-hits that are resilient over time, we believe there are huge success opportunities for mobile game development studios that are partnering with us.
Charles Andréani, VP Core at Voodoo
The success of Voodoo in creating hugely popular games that are both profitable and extremely entertaining is a game-changer for the mobile gaming industry. Voodoo is positioned to become the go-to partner for game development studios aiming to build the next big blockbuster thanks to its library of successful titles and a strategy that is optimized for creating resilient games with significant revenue potential. Voodoo is now looking for experienced and talented game development teams that are dedicated to creating the next $100m hit game.
What are your thoughts as Voodoo sights on $100 million revenue with hybrid games? Let us know in the comments below!
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