Zynga has revealed its partnership with BBC Earth. This collaboration aims to integrate content inspired by narratives from the groundbreaking series Mammals by BBC Studios’ Natural History Unit and Zynga’s renowned interactive gaming franchise, Words With Friends.
Words With Friends 2 joins forces with Mammals for exciting new gameplay
In a forthcoming major BBC series titled “Mammals,” a remarkable assortment of creatures will take center stage, two decades following the release of “Life of Mammals.” With never-before-seen behaviors, the show promises captivating insights into the world’s most successful animal group.
Ranging from the minuscule Etruscan shrew to the colossal blue whale, “Mammals” will unveil the keys to their triumphs, showcasing their ingenious design, remarkable adaptability, unparalleled intelligence, and distinctive social traits that have propelled their remarkable ascent.
“Words With Friends 2,” a mobile app and online multiplayer word game, offers players the opportunity to construct words in a style reminiscent of crossword puzzles, all in a free-to-play format. Known for its accessibility and its potential to bolster vocabulary skills, the game provides hours of intellectually stimulating entertainment.
Words with Friends 2 will spotlight a special Mammals Word of the Day Take Over. As the “Mammals” series expands its broadcast to additional countries this summer, players can anticipate more engaging game integrations that highlight the animals’ unique capacity to adapt and flourish in their environments. These integrations will grant players a glimpse into the captivating realm of Mammals through tailored in-game challenges and rewards.
BBC Earth and Zynga bring nature inspiration to Words With Friends
Launched in 2009, Words With Friends underwent a remarkable evolution from a beloved mobile game to a worldwide cultural phenomenon. Expanding its reach across various platforms including Facebook Messenger, introducing the highly successful sequel Words With Friends 2, and pioneering innovative gameplay mechanics have all contributed to its enduring popularity over more than a decade. The franchise owes its success to the bonds formed among players through their shared enjoyment of witty and fast-paced wordplay, which has become an integral part of fans’ lives.
We are very excited to celebrate the premiere of BBC Studios’ Mammals and to bring this iconic series to our Words With Friends community worldwide. The ability of mammals to survive and thrive plays an important role in today’s ever-changing ecosystem, and we look forward to engaging our players in a fun and informative way about this important topic.
Yaron Leyvand, Executive Vice President of Games at Zynga
“Mammals” is a six-episode series spanning sixty minutes each, produced by BBC Studios Natural History Unit in collaboration with BBC America, ZDF, Youku, and France Télévisions. Jack Bootle, Head of Commissioning for Specialist Factual, and Sreya Biswas, Head of Natural History at BBC Commissioning greenlighted the series. Roger Webb serves as the Executive Producer, with Scott Alexander taking on the role of Series Producer. Scheduled to debut on BBC One and iPlayer in the upcoming spring season, “Mammals” promises an engaging exploration of the natural world.
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