Getty Images have struck yet another amazing expansion deal with Riot Games. Previously, Getty images were the official photo image and distribution partner for League of Legends. Now the company will take two more esports games, namely Valorant and League of Legends: Wild Rift, and become the official photo image and distribution partner. Getty Images will now be the photo image and distribution partner for first-person shooter games Valorant and Wild Rift.
What does this expansion mean for global esports
The partnership between Getty Images and Riot Games resulted from the hard work of David Higdon, Riot Games’ global head of communications for esports, who previously worked with Getty on partnerships for sports entities such as NASCAR and the LPGA.
Getty and Riot announced a partnership in July 2020. The deal focused exclusively on Global Esports events for League of Legends, including the World Championship, Mid-Season Invitational, and All-Star Event, and was set to expire in 2024. Since Valorant had just been released, and both Valorant and Wild Rift did not have any Esports events, now that both Valorant and Wild Rift have global level esports events. This deal was evident to extend the ongoing relationship between the two companies.
With this new deal, Getty will also work on Game Changers, Riot’s new Esports initiative for Women and other marginalized genders. This developer program is focused on Valorant, with its first in-person championship scheduled later this year. Getty Images’ global vice president of sports business development, said, “I’m very proud of Riot Games and Getty Images on their overall diversity and inclusion strategies,” He also added that the company is always ready to help Riot Games expand.
The new deal with Valorant and Wild Rift will begin this year with the upcoming Valorant Masters event, scheduled in Reykjavik, Iceland, from April 10-24. As a part of the deal, Getty Images will also cover the first-ever Global Icons, Wild Rift Global Championship, which is scheduled to happen in the summer of this year in Europe. Getty will also cover the League of Legends Mid-Season Invitational in May and the World Championship, which returns to North America this fall for the first time since 2017.
This partnership is undoubtedly a great step towards making content more readily available for Riot’s consumers with the help of Getty’s global reach and expertise in the field. Users can visit the official websites of Getty Images and Riot Games for more information.
What are your thoughts about Getty Images adding two more eSports games from Riot in their expansion deal? Let us know in the comments below.