On their recent Second Quarter Earnings Call, Activision-Blizzard has mentioned COD Mobile‘s massive success. In Q2 2020, Call of duty Mobile has seen much better engagement and player investment, which might be an effect of the ongoing lockdown around the globe. And it seems that the current tailwind is in the favor of Activision-Blizzard as they are planning to bring more of the Activision’s IPs on mobile devices in the future.
Activision’s strategy for mobile is on the track
Back in 2018 when Activision-Blizzard announced Diablo Immortal, it received huge criticism from the fans. While that incident seemed like a warning bell at that time, but after today’s earnings call it is evident that Activision’s strategy for mobile is on the right track. According to store intelligence platform App Annie, in Q2, 2020 Call of Duty Mobile climbed the top-grossing charts in the US app stores and generated more net bookings per day than the prior.
we’re extremely happy with the sustained trends we’re seeing on Mobile. We continue to reach new audiences around the world. And I’d say we’re just very committed to growing our mobile business. For us, that includes adding additional internal mobile talent and resources.
Rob Kostich, President – ACtivision-Blizzard
Not only Call of Duty Mobile but also Candy Crush franchise has seen significant growth in this quarter. While the monthly active users remain higher each year, in Q2 2020, Candy Crush saw double-digit growth. And it remained among the top-grossing franchise in the US app stores.
Activision-Blizzard is planning to bring more on Mobile, following COD Mobile’s success
Following Call of Duty Mobile, fans have already heard about the arrival of Crash franchise on the mobile platform. Activision’s beloved Crash franchise is entering the mobile segment with Crash Bandicoot: On the Run.
The long-awaited Diablo Immortal is also set to start its internal testing next week after they revealed a new trailer during China Joy 2020. “Diablo franchises entry into mobile, the Diablo Immortal, looks great, with Blizzard planning to expand internal testing with the company playtest to start in the coming weeks,” said Daniel Alegre, the President, and Chief Operating Officer.
However, these are not everything. They are planning to bring more of the Activision’s IP on mobile. “We see that our current players really want more ways to engage with their favorite IP, be it through mobile or other platforms, and that offering authentic and really deep experiences on new platforms can drive much, much higher engagement, and this quarter’s results really shows that“, further added by Daniel.
The future plans of Activision became even more clear when the CFO said,
There’s a lot more to come on mobile too. CoD Mobile is off to a really great start, but we’re just scratching the surface of what that franchise can be on mobile, and then integrating the experiences across multiple platforms, we know is just an incredible opportunity for the franchise. In the second half, we will continue to refine and test new mobile content in our pipeline
Dennis Durkin – Chief Financial Officer and President of Emerging Businesses
So it is just about the time when the fans will see more of the Activision’s IPs on the mobile platform. And we believe, it is not only about Activision, but the success on the mobile platform will also attract the other developers to port their games as well.
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