EA eyes big on the mobile games market, CEO says “the biggest opportunities are almost certainly around our big, broad IP-driven ecosystems”

Good news for the industry!

In the recently held call for the Q1 reports of Electronic Arts’ fiscal year 2024, a lot of interesting details arrived especially regarding the mobile sector. Andrew Wilson, the Chief Executive Officer of EA, highlighted the company’s strong belief in the value of the mobile platform, indicating that the gaming giant is aiming big in the mobile games market.

EA CEO mentions the focus the company gave on optimizing mobile business core

In the call, Andrew mentions that over the past 12 months, the company has been focused on optimizing the cost structure of its mobile business, striving for efficiency, and improving engagement and monetization across its extensive portfolio. The results in Q1 have exceeded expectations, and they anticipate continued growth from this point forward.

He stated: “I think that we have always believed that mobile is an incredibly valuable platform for us, not just in the context of being the world’s largest gaming platform and our ability to generate a return from blockbuster IP that is mobile native, but also our ability to use mobile as a tool for acquiring new users to our broader ecosystems of play.”

EA CEO Andrew Wilson
Image via Electronic Arts

However, Andrew acknowledges that the mobile market they are entering is different, and it may take longer for new initiatives to scale. He also added that they see the greatest opportunities lying within their substantial IP-driven ecosystems, indicating that the company values the mobile sector highly.

EA’s Mobile titles’ saw a healthy year-over-year increase

While talking about the performance of EA’s mobile titles, net bookings witnessed a 3% year-over-year increase or 5% when adjusted for constant currency. However, they have excluded the impact of Apex Mobile’s shut down which happened this February, which was alongside Battlefield Mobile.

FIFA-Mobile-22-game-cover, FIFA Mobile market price
Image via EA

FIFA Mobile achieved record-breaking Q1 net bookings, nearly doubling the figures from the previous year with 65 million new players added over Q1. Additionally, the company’s newly launched epic mobile RPG, Lord of the Rings: Heroes of Middle-Earth, reportedly showed promising initial metrics, indicating a positive start for the game.

EA has long-term plans for their FC series

In addition to the upcoming rebranded version of FIFA Mobile titled EA Sports FC, EA also mentioned significant advancements in FC Mobile and FC Online specifically targeted for the Asian market. Apart from the awaited EA Sports FC 24, they have promising games lined up with EA Sports FC Tactical (earlier Tactical Football), World of League Football, and FC Pro esports, which will be a part of their EA Sports FC gaming ecosystem.

Also to ensure a fan-centric future for FC, the company has recently announced several new long-term, global partnerships with prominent organizations such as UEFA, The Premier League, LaLiga, Frauen-Bundesliga, Liga F, and many others.

EA Sports FC Mobile Game Launch Logo News Guide Cover
Image via Electronic Arts

This would not only help the brand but also enhance the gaming experience. Overall, EA eying big on the mobile games market is great news, which will not only improve the quality of titles but come with a boost to the mobile gaming industry.

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