Ex-Ubisoft employee Ashraf Ismail joins Tencent’s TiMi Studios after being accused of misconduct

Is this Ashraf Ismail's chance towards redemption?

Ubisoft employee Ashraf Ismail was fired from the company amidst allegations about his toxic work culture and abuse towards other employees in the summer of 2020. Now, after around two years, reports about Ashraf Ismail working at TiMi Studios, a subsidiary of Tencent Games have resurfaced. TiMi Studios’ headquarters are in Shenzhen, China, and is famous for developing popular games like Pokémon Unite, Honor of Kings, and more.

Ashraf Ismail seeks a second chance to clear his name from allegations

Ashraf Ismail is now reportedly working as a consulting creative director at the TiMi Studios according to Axios Gaming. The Tencent-owned company seems to back Ismail and is vouching for him as he tries to clear his name. He was accused of lying about his marital status in courting one woman during the #metoo movement. After this, he disappeared from the public eye, after which an investigation was launched against him by Ubisoft.

TiMi Studios speaks very highly of Ashraf Ismail

TiMi Studios opened a studio in Montreal in July 2021 and has staffed several ex-employees of Ubisoft who worked alongside Ismail in the past. “During our work with Ash, he has professionally carried himself and has consistently shown an eagerness to learn and grow as both a team member and person. a Timi representative told Axios Gaming.

Ashraf Ismail Tencent Games

One of the sources has further said that Ismail is involved with the studio since it first opened. But now is the time they are making the information public. Ashraf Ismail had ignored Axios’ request for a comment on the situation. He has also not yet mentioned his new role in TiMi Studios on his LinkedIn profile.

Ubisoft had fired many top position employees to mend its image and reputation

Many employees of Ubisoft had faced various accusations during the #Metoo movement and Ismail was one of them. He was working as the creative director on Assassin’s Creed: Valhalla at the time but had to leave the project midway due to the allegations. Ubisoft later informed him that they had terminated his employment.

Ubisoft new mobile game March 2022
Image via Ubisoft

Other executives of the company like Chief Creative Officer Serge Hascoët and the Global Head of HR Cècile Hascoët who was accused had to step down. They even fired their PR director, Stone Chin. These were a few of the many steps Ubisoft has taken in the hopes of repairing its reputation and improving the company’s work culture.

What are your thoughts as Ashraf Ismail has now joined TiMi studios, a subsidiary of Tencent Games? Let us know in the comments below!

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