Free Fire has entered into 2 years of partnership with the Brazilian Football Team or Confederacao Brasileira de Futebol (CBF). This means, moving forward, the CBF brand will be present in the Free Fire game, whereas the title must be showcased on advertising boards at training grounds and also in the backgrounds during press conferences and post-game.
Free Fire x CBF partnership is a win-win situation for both
Free Fire will come up with brand activation that will include the team’s traditional uniforms as items in the game. players from the entire world will be able to enjoy these exclusive collaboration skins and other items in-game that are themed around the partnership. As a part of the collaboration, the team shirts will be available from 6 August to 13.
Fernando Mazza, the head of the operation for Gerena Brazil said that they know many of their players are huge fans of football, and this collaboration will allow them to celebrate their passion for the Brazil football team through Free Fire.
Gilberto Ratto, CBF’s marketing director felt that this partnership will be beneficial to Brazil’s soccer team by reaching a new audience.
“Like the Seleção, Free Fire is a success in the country and accessible to all Brazilians. This partnership is one of CBF’s most strategic recently, as it will bring us even closer to an extremely relevant audience for our market, which is the gamer. Within this sponsorship, we are planning a series of activation actions focused on the young audience, which will place the team more and more in this ecosystem”
Gilberto Ratto, CBF’s Marketing Director
While the exact details of the collaboration are not yet revealed, more information is expected to arrive in the future.
Free Fire is on a collaboration spree
This is not the first time Garena has announced a major brand collaboration. Previously they have collaborated with various leading brands like McLaren, Street Fighter V, Attack on Titans, Money Heist, DJ Alok, KSHMR, and even one of the most popular soccer stars, Cristiano Ronaldo.
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