Jar of Sparks: NetEase Games unveiled its first-party studio led by industry veterans

Jar of Sparks is building a world-class studio!

Jar of Sparks, a new first-party studio that will have complete creative freedom as part of NetEase Games, was announced by the company. Jerry Hook, the former Head of Design on Halo Infinite, is in charge of Jar of Sparks, which also has a staff of seasoned professionals that have worked on some of the largest properties in video game history. Jerry was a founder member of Xbox Live and assisted with the introduction of the first Xbox, making him a pioneer in the gaming industry. He has held managerial positions in a variety of fields for the Halo and Destiny franchises, most recently serving as Halo Infinite’s Head of Design.

Jar of Sparks will build brand new franchises to inspire players worldwide

Jar of Sparks is a new studio with a team of top industry creators that is based in Seattle and seeking to hire globally. Their goal is to construct entirely new brands with entirely new characters, stories, and settings to capture the imaginations of gamers all around the world.

Jerry Hook , CEO Jar of Sparks
Image via NetEase Games

CEO & Studio Head Jerry Hook will be joined by Creative Director Paul Crocker, who acted as Lead Narrative Director on the Batman: Arkham trilogy, and as Assistant Creative Director on Halo Infinite; Executive Producer Greg Stone, who worked as a producer on DOOM (2016) and Halo Infinite; and Gameplay Director Steve Dyck, who worked as both an Animation Director and a Design Director for many AAA games including the SSX franchise, NBA Street franchise and the Halo franchise (4, 5, and Infinite) and most recently the Character and Combat Director for Halo Infinite.

We have built games for some of the biggest companies in gaming, and now it’s time to take a shot at putting our own personal lightning in a bottle. We want to create something new, and innovative and that’s a blast to play. When looking to create a new studio the most critical part of finding the right partner was being aligned on the fundamental goals of having the freedom to take innovative risks and putting the passion of our creators first.

This meant that our player experiences came before the business, which itself is a risk. NetEase came to the table with a strong creative first approach; they demonstrated the same passion we have for our players and building new experiences that we believe players are looking for.

Jerry Hook, CEO and Studio Head,, Netease

NetEase Games to develop Jar of Sparks into a world-class studio with full creative freedom

The goal of Jar of Spark is to develop a new breed of narrative-driven action games with rich environments full of moments that players will want to share with one another. To do this, we hope to assemble a varied and cooperative group of creative individuals who will bring entirely new worlds to life.

Jar of Sparks is developing a world-class studio with a team culture that promotes individual growth and guarantees that everyone is free to contribute their ideas to each project, all while maintaining a development methodology that puts everyone’s personal lives first. Anyone interested in joining the team on its adventure and being considered for a position with Jar of Sparks should visit the company’s official website.

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