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KRAFTON unveils ‘Anyone Se Everyone Tak’ Campaign for BGMI

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Story Highlights
  • BGMI's 'Anyone Se Everyone Tak' campaign highlights the game's accessibility for players throughout the country.
  • The film for 'Anyone Se Everyone Tak' has been released on various social media channels.
  • The campaign is conceptualized by 22feet Tribal Worldwide.

KRAFTON has introduced a new campaign called ‘Anyone Se Everyone Tak‘, aimed at making Battlegrounds Mobile India (BGMI) more accessible and inclusive. 22feet Tribal Worldwide created this initiative to showcase that gamers of all skill levels can enjoy the game.

BGMI has launched a fun and engaging campaign inviting all players to join in the fun

Initiated by 22feet Tribal Worldwide, this new campaign highlights that BGMI is more than just a game. It offers a fun and thrilling experience for all players of any skill level. Whether you are a beginner just starting or an experienced Conqueror player, you will experience the same joy and excitement after each match.

“BGMI has evolved into a massive platform of game modes with incredible variety so the barriers to entry for new players are super low. Irrespective of skill levels, anyone can drop in and have a great time. Literally anyone. And we are glad DDB took the word ‘literally’, literally and created a very comic manifestation that anyone and everyone can drop into the game for some fun.” 

Srinjoy Das, Associate Director and Lead – Marketing, KRAFTON India

This isn’t the first time BGMI has launched such an interesting campaign for its fans and players, alongside exciting collaborations aimed at providing a fun and engaging gameplay experience for everyone.

They recently launched the Hai Thoda Time, Play Thoda BGMI campaign, which features a variety of quick gameplay modes designed to accommodate the busy lifestyles of today’s players. They have also collaborated with renowned celebrities such as Deepika Padukone, Ranveer Singh, and Alan Walker among others.

The campaign aims to illustrate that BGMI caters to everyone, creating an engaging and inclusive gaming experience. They have released a film for this campaign, that portrays a series of relatable everyday scenarios in which people struggle or fail at various tasks.

Each scene is accompanied by a humorous yet deadpan voice-over, showing that real often requires complex skills and expertise. However, there is a surprising twist at the end that reveals BGMI is a game everyone can enjoy, and their skill level doesn’t matter.

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What are your thoughts about ‘Anyone Se Everyone Tak’ BGMI Campaign? Let us know in the comments below!

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