Play Together x LINE FRIENDS collaboration is set to launch a Global IP

The first ever LINE FRIENDS Virtual Store will open in the Plaza of Play Together on Nov. 10th

The developer of Overdox, HAEGIN has announced their Play Together x LINE FRIENDS collaboration using the BROWN & FRIENDS IP of the creative studio LINE FRIENDS.

BROWN & FRIENDS coustume at kaia Island
BROWN & FRIENDS costume at Kaia Island

Play Together x LINE FRIENDS collaboration to include items and costumes

Through this collaboration, HAEGIN will be opening the first-ever LINE FRIENDS virtual store on Kaia Island in their popular casual title Play Together and releasing a new costume and various other items designed after the popular IP of LINE FRIENDS “BROWN & FRIENDS”. In this virtual store, players can purchase the BROWN & FRIENDS IP virtual merchandise and enjoy various attractions such as the concert hall, in-door slide, trampoline, and more.

Play Together which launched in April 2021 has reached 60 million downloads and was ranked 1st in the Free Game category of the App Store and Google Play in Taiwan and Vietnam. It is showing great success internationally. We are excited to provide a special and fun experience by partnering up LINE FRIENDS that has a solid global network, various popular IP lineups, and excellent creative capabilities.

HAEGIN, Developer of Play Together

Community based event in Play Together for players

Players can also visit the LINE FRIENDS virtual store and receive a special balloon with the face of BROWN & FRIENDS characters as a souvenir. Players can participate in the community event in this Play Together x LINE FRIENDS collaboration IP, where they can get the chance to win 30 Gems by sharing the event post on their social network account.

LINE FRIENDS virtual store in Kaia Island in Play Together
LINE FRIENDS virtual store in Kaia Island in Play Together

Some future collaborations with HAEGIN

HAEGIN plans to continue the Play Together x LINE FRIENDS IP collaboration with LINE FRIENDS to expand its presence in the global metaverse market by following up the BROWN & FRIENDS lineup with other popular LINE FRIENDS IP such as BT21 and TRUZ.

We are happy to enter a strategic partnership with Play Together which is being recognized as the next-generation metaverse platform. It is our joy to be able to set up a digital playground through this collaboration for LINE FRIENDS fans all around the world. This collaboration is part of our digital conversion strategy and will not be bound by online or offline boundaries. Through this partnership, we hope that the MZ generation will have a special experience by visiting the virtual store and meeting the digital merchandise of BROWN & FRIENDS, BT21, and TRUZ. We hope this experience to stimulate the community and reach fans from around the world.


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