Roblox, the ultimate virtual universe announced a partnership with Ralph Lauren to make an iconic holiday, festive-themed Roblox experience titled Ralph Lauren – the Winter Escape, on the official Twitter handle. The holiday theme fashion can be experienced with Ralph Lauren’s exclusive gender-neutral digital clothing collection inspired by Ralph Lauren’s Polo Sports line from 1990 and snow-filled celebrations. This event will be running from 8 December 2021 to 3 January 2022.
Ralph Lauren: The Winter Escape activities on Roblox
The Ralph Lauren-The Winter Escape offers players engaging winter-themed activities including Ice skating, Firepit to warm up, Ralph’s Coffee Truck to get customized hot chocolate, marshmallows toasting, and treasure hunts to unlock exclusive accessories. Along with all these, there is a holiday tree at the Center, which can be decorated by the Roblox community to activate new rewards and additions to the World.
Our engagement in the metaverse is a natural extension of our lifestyle brand which, at its core, has always been about stepping into the worlds of Ralph Lauren. Our partnership with Roblox builds on years of digital innovation and underlines our belief in the opportunity that virtual spaces and economies present—especially when it comes to the next generation of consumers.
Alice Delahunt, Chief Digital and Content Officer, ralph lauren
Roblox allows users to customize their Avatars with the unique styles from Ralph Lauren’s digital collection featuring eight distinct Winter Sportswear looks from Polo Sport, Stadium, or Snow Beach. There will be many new looks, limited-edition accessories, and surprise bonus items dropping every week.
The limited Accessories can be shopped on:
- December 10 and 17, 2021 at 9-10 AM & 6-7 PM PST
- December 11 and 18, 2021 at 12-2 PM PST
The players who want to take an unrealistic virtual experience and celebrate the festive season with global friends can try out Roblox Winter Escape here
For more Mobile Gaming news and updates, join our WhatsApp group, Telegram Group, or Discord server. Also, follow us on Google News, Instagram, and Twitter for quick updates.
