Since its 2020 release, Rush Royale, the top game in the tower defense Strategy genre, has amassed over 63 million downloads and $230 million in revenue. With 1.14 million Daily Active Users (DAU) and more than 6 million Monthly Active Users in June, the game set new records.
Rush Royale has reached its highest level of player engagement thanks to a recent collaboration with Jake Paul, which was released at the end of May. On the game’s debut day, 76,000 users were online at once, and its largest market’s DAU increased by more than 20%.
Rush Royale is a PvP mobile game where gameplay centers around defending a castle from enemies
The Champion Rumble event, which was part of the two-month-long Jake Paul campaign, allowed gamers to accumulate event tokens that could be used to unlock rewards. Fragments that could be upgraded to Jake Paul, a new epic hero, were the major prize.
Up until July 29th, all players can still acquire this legendary character by other means, and if they do, they will still have that character in their collection. With 73 million bouts played since the campaign’s beginning, 1.5 million players have received the Jake Paul hero to date.
The mobile gaming industry has evolved, adopting PC game practices of community-building and regular content updates. Drawing on our rich expertise in PC titles, MY.GAMES is now applying these strategies to our mobile games, creating strong brands and engaging experiences. We aim to create conceptually interesting marketing campaigns that involve influencers in the development of fan-oriented content, which actively engages their audience. Rush Royale is showing great results, with high interest and engagement from players, confirming that we have chosen the right direction for further growth at a time when capturing players’ attention is increasingly challenging.
Vladimir Nikolsky, CEO of MY.GAMES
In the PvP smartphone game Rush Royale, players must protect a castle from waves of adversaries. Players are given the chance to construct fortifications utilizing distinctive heroes from a deck of cards that may be replenished, each of which has its own traits and skills. Players can enhance the characters and fights that are available in PvE and PvP conflicts by gathering and mixing cards.
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