The Sims FreePlay announced a collaboration with LEGO Dots featuring New outfits, looks and more

Dive into colorful worlds of Creativity and Fun

The Sims FreePlay and LEGO Dots have announced a collaboration to give Sims players a new way to express themselves. They’ll be able to bring the joy and vibrancy of LEGO Dots goods to their Sims’ worlds starting today, thanks to a limited-edition live event and in-game pack that will be accessible from now until July 24th. Starting today, they will be able to bring LEGO Dots’ products to life, thanks to work from Electronic Arts’ Firemonkeys Studio. 

Simmers – sometimes known as Simmers – can design an entire town inspired by their own style, personality, and dreams in The Sims FreePlay, a mobile experience. This simulation game allows players to completely express their uniqueness and create their own Sim tale, which is a wonderful match for the fun, creative, and original LEGO Dots aesthetic.

The Sims FreePlay LEGO Dots collaboration will open a new world of DOTS-inspired fun and in-game products

The collaboration will include a limited-time LEGO Dots x The Sims Live Event and a free LEGO Dots pack, both of which will be accessible from June 13th to July 24th, introducing a new world of DOTS-inspired fun and in-game products. The LEGO Dots x The Sims Live Event is a limited-time event that allows players to obtain special items by completing a series of tasks and gathering resources at Arts and Crafts Stations.

Simmers can unlock up to 10 special DOTS products for their Sims’ virtual homes after they have accumulated enough resources. This includes real-life products such as a banana pencil holder, candy land bracelet, message boards, rainbow bracelet, stick-on canvas, stitch-on canvas, panda tray, and ice cream picture frame, as well as inspired décor such as a stylish preteen Sims outfit, bright wallpapers, fabulous flooring, and fun décor items full of bold colors and special patterns.

We want to connect with LEGO Dots fans in a new way and introduce DOTS to passionate Sims FreePlay players, We can’t wait to see the engagement from fans who fully emerge themselves in the Live Event and free pack, whether it’s through crafting jewelry, decorating their Sims’ houses with DOTS inspired items, creating a LEGO Dots message board design, or sharing their creations with other like-minded fans on social media.

Marjorie Satgé Lopez, Global Marketing Manager of LEGO

“Our game developers worked directly with the LEGO® DOTS team for their guidance so that we could ensure that players felt their Sims were accurately interacting with the real-life products from their retail line, and we are excited about what we were able to achieve,” said Danni Hindi, Game Producer of The Sims FreePlay™. “Both The Sims FreePlay mobile game and DOTS are suited to be taken with you on the go, everywhere and anywhere! We are extremely excited to bring DOTS sets into our game – the patterns, likeness, and item scale – it took a lot of time and effort to get it absolutely right,” he concluded.

Are you excited about The Sims FreePlay LEGO Dots collaboration event? Let us know in the comments below!

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