- Supercell partners with Spin Master for a global toy licensing deal.
- Clash of Clans, Clash Royale, and Brawl Stars toys are officially happening.
Supercell is officially stepping into the physical merchandise world. The company has announced a major global partnership with Spin Master to create a brand-new toy and collectible line based on three of its biggest titles: Clash of Clans, Clash Royale, and Brawl Stars.
The Supercell global toy lineup is expected to launch in Summer 2027
Yes, this is the first time all three franchises are being united under one global toy line. Honestly, this feels like something that was bound to happen sooner or later, given the number of fans the franchise has, and that, too, characters who come alive as toys.
The partnership was announced by Spin Master, the company known for brands like PAW Patrol, Bakugan, and Rubik’s Cube. Under this multi-year agreement, Spin Master will develop and distribute collectibles, action figures, plush toys, accessories, and more inspired by Supercell’s games.
The teaser says it best: “Your favorite games are about to become your favorite toys,” which is a cool tagline in itself. Just considering the Clash Universe alone, we have iconic troops and heroes that could work perfectly as collectibles, and to collect a toy of your favorite troop sounds so cool.
This also isn’t the first time Supercell characters have entered the toy market. Over the years, we’ve already seen licensed merchandise and collectibles for Brawl Stars. Back in 2022, PMI launched a Brawl Stars toy line featuring action figures, plush toys, stampers, and collectibles across multiple regions.
There have been several smaller licensed products in stores, too. But this time, instead of simply licensing out one franchise for merchandise, Supercell itself now seems far more directly involved in building a unified global toy lineup.
The actual toy line is expected to launch in Summer 2027, so there’s still a long wait ahead. For now, no individual products have been revealed yet, but based on the announcement, figures, plushies, and accessories are already confirmed to be part of the collection.
More stories:
- PUBG Mobile x Ford Collaboration brings Motor Cruise event featuring skins and rewards
- Angry Birds 2 collabs with Subway Surfers to bring in themed events and characters across both games starting May 11, 2026
- Wuthering Waves x Cyberpunk: Edgerunners Collaboration is bringing Rebecca and Lucy as free characters, David Martinez arrival also teased
- Heartopia x MALTESE collaboration brings limited time themed items, food recipes, and more
For more Mobile Gaming news and updates, join our WhatsApp Channel, Telegram Group, or Discord server. Also, follow us on Instagram, Twitter and Google News for quick updates.
