Saudi-based ESL FACEIT Group (EFG) has announced that it has signed a multi-year agreement to become an official operating partner of the Esports World Cup. With ESL being one of the notable names in esports and video game entertainment, their deal with the largest esports competition is a huge opportunity.
ESL FACEIT has been working closely with Esports World Cup to enhance its product offerings
As the official operating partner, EFG is in charge of running tournament operations and broadcast programming. EFG has also worked closely with the Esports World Cup to boost its product offerings and global marketing strategy, ensuring the event reaches and resonates with a worldwide audience.
Ralf Reichert, CEO of the Esports World Cup Foundation stated: “EFG’s operational excellence and industry-leading experience have been invaluable as we execute this world-first event, and we’re excited to lean on our multi-year partnership as we look to expand Esports World Cup programming and accelerate the industry’s growth.” EFG Co-CEO Craig Levine also expressed excitement, mentioning this deal as a “historic step forward for esports’ global growth”.
Running over eight weeks, from July 3 to August 25, 2024, the Esports World Cup has transformed Riyadh‘s host city into the ultimate destination for esports fans and gaming enthusiasts. Set in Boulevard City, this epic event allows fans to cheer on their favorite players and clubs as they compete in 22 different game championships.
If you do not know, the Esports World Cup will be having an amazing lineup of games in action, including mobile. Some of these games include PUBG Mobile, Honor of Kings, Mobile Legends: Bang Bang (MLBB) Free Fire, and League of Legends to name a few.
With more than $60 million in prize money on the line, this competition boasts the largest prize pool in esports history. Not only the event action, but if you are an attendee, you can dive into interactive gaming experiences, join community tournaments, celebrate pop culture, and enjoy international showcases.
Catch up on other related news:
- Mobile is the driving force of Esports in Saudi Arabia, a key contributor in competitive gaming says ESL FACEIT Senior VP
- FIFAe to host inaugural multi-title ‘FIFAe Next Gen’ event in Liverpool starting this August 28th, 2024
- Esports in the Olympics: Industry Leaders Share Their Insights
- Global e-Cricket Premier League (GEPL) Season 2 opens registrations with a grand prize pool
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