22feet Tribal Worldwide has announced their latest campaign for Battlegrounds Mobile India (BGMI), the renowned battle royale game from Krafton India, titled ‘Wear Your Cred.’ Representing a groundbreaking venture for Krafton India, the campaign film delves into the distinctive allure of BGMI’s Royale Pass, urging players to transcend the conventional gaming realm.
The campaign invites players to venture into a world where personalized in-game elements such as emotes, parachutes, and outfits become the hallmark of individuality, setting them apart from the rest of the gaming community.
Wear Your Cred campaign aims to make the Royale Pass mainstream and highlight its benefits for existing BGMI players
In the dynamic realm of gaming, embracing the ‘default‘ means settling for the ordinary, fading into the background of the gaming crowd. ‘Wear Your Cred‘ aims to redefine the narrative by bringing the Royale Pass to the forefront of gaming culture, emphasizing its pivotal role for both seasoned BGMI players and casual gamers seeking incentives and exclusive content to elevate their gaming personas while pursuing coveted chicken dinners.
The film intricately illustrates how the Royale Pass becomes a gateway for players to garner recognition and respect through unique achievements reflected in various skins. Each player, by donning these personalized elements, not only establishes a distinctive presence but commands respect, and perhaps even instill awe in others, truly wearing their cred with pride.
At this point, the Royale Pass in BGMI has become a massive sub-brand if you look at the sheer volume of YouTube and Instagram content around it. So with the third iteration, the RPA3, we felt it was imperative to showcase the class and awe it generates when you don a RPA final out-fit in game. You see someone in the lobby wearing the final RPA3 outfit and you can instantly recognize that they have crossed all 100 levels. It’s a mark of respect, of awe, and above all, a recognition that it’s no longer cool to be default. We hope our fans love this amazing film as much as we loved making it
Srinjoy Das, Associate Director of Marketing, KRAFTON India
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said “BGMI isn’t just a game, it’s a community. And to announce this edition of the Royale Pass, we wanted to add some serious flex to it. In machine-gun mouth, we played with an audio disruption, this time we have a visual disruption.”
‘Wear Your Cred’ will be amplified across the gaming community through social channels, videos that showcase RPA3 assets using CGI, trending reel content, gamified contests, and in-game promotions. BGMI has also collaborated with the KOLs to create conversation within the gaming community.
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