It has been announced today that one of the biggest videogame companies in the world EA (Electronic Arts) have successfully bought the developers of Golf Clash, Playdemic from Warner Bros. Games. They will reportedly pay Warner Bros. Games $1.4 billion in cash for their purchase. EA thus acquires Playdemic from Warner Bros.Games in a seemingly huge deal.
Playdemic created the highly popular Golf Clash
Founded in 2010, Playdemic is a mobile game developing company based in the UK, mostly known for being the creators of their sole release yet incredibly popular mobile game Golf Clash. The game has garnered over 80 million downloads worldwide on iOS and Android and has won multiple Game of Year Awards for its innovative gameplay. Golf Clash is also available to play on Facebook.
The CEO of Playdemic, Paul Gouge, has commented on the deal saying Playdemic was founded for “creating highly engaging and innovative game experiences” and the success of Golf Clash is a testament to their ability. Gouge has also mentioned that they are looking forward to “develop both Golf Clash and new titles” with EA.
Some insights into the deal
The deal agreed by EA with AT&T and its WarnerMedia unit states that EA has agreed to pay the staggering amount of $1.4 billion in cash form. This is the latest mobile game studio acquisition by EA after buying Glu Mobile for $2.4 billion in February 2021. Andrew Wilson, the CEO of EA has stated that with this acquisition, EA is looking to “expand their sports portfolio and accelerate their growth in mobile”.
David Haddad, the President of Warner Bros. Games released a statement appreciating Playdemic for growing Golf Clash “beyond all expectations”. Haddad also mentioned that they are strategizing to specifically “build games based on Warner Bros. storied franchises”.
While $1.4 billion may seem a huge amount, it is worth noting that Golf Clash has generated almost $1 billion in lifetime revenue. With new golf titles based on EA sports IP created by the experts at Playdemic on the horizon, these are exciting times for mobile gamers.
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