Galaxy Racer unveils its expansion plans in India and South Asia

Galaxy Racer, the largest esports, gaming, and lifestyle organization in the world, has announced its plans to strengthen its focus on India and the South Asia market. With a market presence across the Middle East, North Africa, Southeast Asia, South Asia, and Europe, Galaxy Racer manages over 100 content creators with over 500M followers.

This generates over 2.5 billion monthly views. Currently the region’s largest and only end-to-end talent incubator, the company has on-boarded top streamers from India, Bangladesh, and Nepal in the last month, amassing a collective follower count of almost 30 million across multiple streaming and social platforms.

Galaxy Racer has added top streamers from India, Bangladesh and Nepal as a part of its expansion plans

A full-service talent incubator, Galaxy Racer has always enabled creators through lead generation, business development solutions, brand endorsement deals, creator collaborations, digital rights management, online and offline event opportunities, platform monetization solutions, social media management, and content development.

As a part of its expansion plans in India as well as South Asia, Galaxy Racer has added a list of top streamers across India, Bangladesh, and Nepal. The popular streamers who joined Galaxy Racer’s South Asia roster include Soneeta Thapa Magar aka Soneeta (~4.68M subscribers) from Nepal, Ravichandra Vigneshwer aka Gaming Tamizhan (~5M subscribers), and Monika Dubey aka Gaming Girl (~3.6M subscribers) from India, Shoikot Islam aka Itz Kabbo (~2.06M subscribers) from Bangladesh, amongst several others.

Joining the above creators in Galaxy Racer’s South Asia roster are names like Sarath aka Insta Gamer (~1.55M subscribers), Hemant Vyas aka X-Mania (~1.89M subscribers), Arun aka Run Gaming (~1.34M subscribers), Vishal Kharb aka Evil Official (~3.6M subscribers), Revathy Kiran aka Bright Fox (~786K subscribers), Shomita aka Hayley Sphere (~677K subscribers), and Tania aka Star Tania (Winner of the “English Caster of the Year 2021” in the Free Fire Esports Awards).

Additionally, Galaxy Racer has onboarded one of the most popular variety streamers Pooja Bisht (~54.1K subscribers), who streams GTA, Rust, Valorant, Raft, Pummel Party, Fall Guys, and Rocket League Sideswipe, among others. With these signings, Galaxy Racer has amassed a whopping ~30 million following in representation.

Elaborating on Galaxy Racer’s value proposition, Paul Roy, CEO of Galaxy Racer added, “Galaxy Racer endeavors to be the best talent incubator in the industry. One that invests in content creators, helping them achieve their personal milestones in a structured and sustainable manner. We look forward to partnering with the best content creators across segments. Be it gaming, esports, or lifestyle and expanding our presence in this dynamic market.”

South Asia, especially India has been one of the biggest digital ecosystems in the world, and it has only grown further during the pandemic. It ranks among the top globally with respect to number of users, engagement, and revenue potential. After successful forays across multiple markets worldwide, India and South Asia was the natural progression in our vision to grow our market presence, with the lion’s share of our next 500M coming from here

Paul Roy, CEO of Galaxy Racer

Galaxy Racer has appointed Rohin Bhaumik as Head of Creators and Talent for South Asia

To further expand its network of content creators, the company has appointed Rohin Bhaumik as Head of Creators and Talent – South Asia. Rohin joins the company following two years at gaming publisher Garena as Creator Manager and Product Lead.

Galaxy Racer India and South Asia
Image via Galaxy Racer

He has also previously worked with leading brands such as PUBG Mobile, Intel, and OnePlus. While at Garena, he led the BOOYAH! team between 2020 and 2021, creating multiple IP’s around the creators across games such as Free Fire, GTA Online, and Fall Guys. He was also a major stakeholder in the launch of BOOYAH! Esports in 2021.

Having worked across both sides of the gaming industry, from a publisher and brand perspective, he brings a wealth of knowledge to the Galaxy Racer team. He will bridge the gap between all stakeholders within the ecosystem, and Galaxy Racer anticipates that his knowledge and experience will bring great value to the Galaxy Racer team.

We are the largest esports, gaming and lifestyle organization in the world and we have some big plans for India and South Asia. We’ve kickstarted our focus for this market by on-boarding some of the biggest names in gaming and esports but we will broaden the roster to include some of the most well-known names in the lifestyle space soon.

Romeo Misao, Head of Marketing for India & South Asia at Galaxy Racer

“We are happy to have Rohin join us and spearhead this initiative. His expansive knowledge of working with creators will help us offer a holistic experience to our talents. Also, this will make Galaxy Racer the go-to name for talent incubation in the region.” Romeo Misao also added.

In addition to building a formidable roster of gamers and esports content creators, Galaxy Racer will focus on diversifying its value proposition to include the lifestyle segment in the coming months. Galaxy Racer has over 100 employees globally across its 5 key verticals including Competitive Teams (Nigma Galaxy, the merger between Team Nigma and Galaxy Racer), Content Creators (GXR Creators), Content and Events Production (GXR Studios), Consumer Goods (GXR Limited), and GXR Records, a newly established record label.

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