The Berlin-based studio Wooga, a subsidiary of Playtika, revealed that its leading game, June’s Journey, has reached a milestone of $1 billion USD in total lifetime revenue. Furthermore, the game holds the top position as the highest-grossing hidden object game globally and stands as the inaugural German mobile game to attain this financial achievement, marking six years since its worldwide launch. June’s Journey has been the global #1 measured by consumer spending within the puzzle subgenre across the Apple App Store and Google Play since April 2019, according to Data.ai.
June’s Journey surpasses $1 billion revenue milestone while dominating the mature female gaming market
Wooga’s remarkable accomplishment in exceeding the $1 billion milestone with June’s Journey speaks volumes about the studio’s adeptness in targeting an underserved market segment, particularly captivating a mature female audience. Impressively, 90% of its committed player base comprises women, predominantly aged over 55.
Wooga’s journey has been nothing short of remarkable. Six years ago, we strategically prioritized the development of story-driven casual games, setting a precedent in the gaming industry. We are now a key player in this category, in large part due to the worldwide popularity of June’s Journey that we are celebrating today. It’s not just about the genre; our exceptional diverse workforce also plays a crucial role. We believe innovation thrives when diverse perspectives join to create compelling gaming experiences for a range of players.
Nai Chang, Managing Director at Wooga
This achievement reflects Wooga’s commitment to fostering a dedicated community of enthusiastic female gamers through a player-centric approach. By actively listening to player input, consistently introducing new weekly content, and elevating social elements such as ‘Club Mysteries,’ Wooga has successfully nurtured an exceptionally devoted and involved player community.
What are your thoughts as June’s Journey, has achieved $1 billion USD in lifetime gross revenue? Let us know in the comments below!
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