LEGO Group extends its Digital Citizenship program to help families become digitally smart

A great initiative by LEGO!

At a time when we are online more than ever, the new experiences explore and promote a better understanding of key digital citizenship skills such as digital empathy, screen time management, and privacy and safe sharing among the whole family. Going by these principles, LEGO Group has launched a new Digital Citizenship program of fun, interactive guides, games, and play activities designed to help parents raise digitally smart families.  

LEGO Group has collaborated with the DQ Institute for these new playful tools and activities. DQ Institute is a world-leading think tank on digital citizenship and child online safety to equip children and families with the digital knowledge and skills needed to thrive and be safe in a digital world. Not only that, sometimes safe USA VPNs also come in very handy.

These new experiences will add to the suite of tools, guidance, and experiences the LEGO Group offers families to empower all children to develop the knowledge, skills, and attitudes they need to shine in a digital world. 

New Doom the Gloom activities launched in the LEGO Group Digital Citizenship program

At the heart of the new activities launched today is Doom the Gloom. This is a mix of mini-games and interactive videos that provide children with the opportunity to playfully explore and learn more about safety and wellbeing in the digital world.

LEGO Group Digital Citizenship programme
Doom the Gloom is a mix of mini-games and interactive videos

This brand new experience will explore eight key competency areas identified by the DQ Institute’s DQ Framework that empowers children to become positive digital citizens, who contribute to healthy digital communities. The Doom the Gloom learning experiences include:

Interactive Videos

  • ‘Stay True to You’. This will help children understand what their digital footprint is and how their online interactions can leave a long-lasting digital trail. 
  • ‘What Online Hero Are You?’. This will be conducted to show the importance of being kind to each other online.  
  • ‘Train Your Digi-Sense’. This will help children develop their critical reasoning skills so they can evaluate information, content, and friendships they may encounter online. 


  • ‘Power Up to Power Down’. This will be a playful exploration of screen-time 
  • ‘Get Digi-Defensive’. This will be a fun introduction to privacy and cyber security management that helps children learn how to create and protect strong passwords. 

Play should be as safe in the digital world as in the physical one.That’s why we design all our digital products and experiences with child safety at the core. What’s more, we want to play our part in ensuring children and families can learn about digital safety and wellbeing through playful experiences.

Kathrine Kirk Muff, VP of Social Responsibility at the LEGO Group

“We hope these new activities enable families to playfully explore what it means to be a good friend and player online, to nurture healthy digital safety habits and better understand how they can contribute to safer and more positive communities in a digital age,” she commented further.

More features of Doom The Gloom activities

This series of fun-filled activities also include a ‘Hero Builder’ feature. Here children can design their own virtual Minifigures and add accessories they gather throughout the course of the experience. Accessories are unlocked after each mini-game or interactive video is completed – and children are encouraged to upload screenshots of their Minifigures to the LEGO Life platform to celebrate their digital citizenship journey.  

LEGO Group Digital Citizenship programme
Doom the Gloom features wide range of activities

The child-focused Doom the Gloom experience is complemented by a host of other tools to help parents and families become digitally smarter.  

  • The Digitally Smart Guide offers parents a ‘crash course’ into the key digital citizenship skills that their child will learn about through the Doom the Gloom experience. 
  • The Digitally Smart Explorer is a new board game style quiz for families, with questions relating to topics covered in the Doom the Gloom experience that strengthen and reinforce the digital skills and knowledge learnt. 
  • Two new story-style Build and Talk activity packs designed to help families have enjoyable and meaningful conversations about how to manage screen time and how to spot false information online over playful LEGO building activities. 

As children are spending more and more time online with home-based learning and social distancing, it is critically important for parents and families to be equipped with tools that they can easily use to empower their children in becoming good digital citizens with critical thinking at a young age,

 Yuhyun Park, Founder of the DQ Institute and international expert in digital skills and child online safety

“That is why we believe the Digitally Smart Guide and Explorer, Build & Talk, and Doom the Gloom is so timely. We are so pleased to be partnering with the LEGO Group on the development of these programs,” he added further.

Doom the Gloom is now available globally here in 20 different languages. The new parent and family-focused experiences are being launched globally in English from 6th October 2021 and German from 4th November 2021 and will be available here. Moreover, the best part of this program is that all activities, experiences, and guides are available for free.

What are your thoughts on this extension of the Digital Citizenship program by LEGO Group? Drop your opinions in the comments!

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