On the eve of the 10th Anniversary of Subway Surfers, Miniclip officially acquired the renowned publisher, Sybo. The details of the deal have not been made public yet, but the deal is a sign of consolidation in gaming. Keeping in mind the popularity and huge access of Subway Surfers across the world, it is safe to assume that the deal would be very huge.
The deal brings Miniclip and Sybo together with a view to deliver better games worldwide
Since its launch in 2012, the endless mobile runner game has been downloaded about 3 billion times. The game has increased its active user base from 20 million a day to 30 million in the last 18 months. While both companies are private, Sybo CEO, Mathias Gredal Nørvig said, “the acquisition deal is the biggest in European mobile games so far. This has been possible because the team has constantly managed to get users to come back to the game”.
Nørvig also said “It is indeed monumental. The founders have been proud of what they managed to accomplish with Subway Surfers becoming the largest game, seeing how the market kept downloading, how the players kept loving, how the fans kept coming.” Miniclip also has a very huge active user base which is around 70 million a day, Miniclip’s numbers will now grow beyond Roblox’s because of this deal.
Saad Choudri, Miniclip’s CEO, said “Sybo is one of the jewels of the mobile gaming industry in terms of an IP generated from a mobile-first gam.,” He also added that both Miniclip and Sybo share the same goal of prioritizing Audience Engagement which helps them create the world’s most popular games and this deal will only strengthen the drive to provide better games to users across the world.
Sybo’s Subway Surfers has already broken many records globally
Sybo was founded in 2010, by Danish Animation school graduates, Sylvester Rishøj Jensen and Bodie Jahn-Mulliner. Subway Surfers was co-developed with Kiloo, a famous Danish games publisher. Since its launch in 2012, Subway Surfers has been constantly introducing new content and has been developing an active user base around the game.
Subway Surfers was also the first game to cross a billion download mark on Google Play and boasts the title of the most downloaded mobile game. Subway Surfers also topped the Apple App Store charts in 50-plus countries and was the number one downloaded game in 20 countries by the end of the first week.
In 2020, Sybo completely took over the publishing role, and now Subway Surfers is completely published by Sybo and the company continues to introduce time updates and new content to the game. Gredal Nørvig said,
Miniclip is also a globally famous company founded in 2001. The company is now majority-owned by Tencent and has developed some of the most downloaded games in the industry. It has an audience base from 195 countries who enjoy the games library of Miniclip with more than 60 games. Both Miniclip and Sybo have several new games that are ready for launch this year, and now as Miniclip has acquired Sybo, the new acquisition deal brings these highly acclaimed companies together and is definitely in pursuit to create new milestones.
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