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Miniclip celebrates its 21st anniversary with the evolution of Miniclip.com

Fan favourites 8 Ball Pool and Agar.io will remain available for web players as Miniclip repurposes website and develops its focus on mobile.

This summer, Miniclip, a global pioneer in digital games, will commemorate its 21st anniversary and the history of Miniclip.com. Fans of 8 Ball Pool and Agar.io will still be able to play them on the web, as the legendary game developer and publisher continues to focus on bigger and better mobile-first experiences for its worldwide audience.

Miniclip.com, which will be available in its current configuration until summer 2022, is a key part of Miniclip’s history and helped the firm grow into the powerful position it holds today, with a global audience of 250 million mobile monthly active users.

Miniclip.com has achieved many milestones since its inception

The site, which was founded in 2001 by President and Co-Founder Rob Small and Tihan Presbie, first housed a single game, Dancing Bush, which was coded by the two in their flat. Miniclip.com has achieved a number of industry firsts during its existence, including:

  • Dancing Bush became one of the first viral interactive game hits and is one of the most successful and longest-running viral game campaigns of all time.
  • Miniclip.com was the originator of the mass free rich media content syndication model, with no paid advertising, instead of bringing players in purely through word of mouth.
  • Miniclip.com became the number 1 online games website in 2005, with more users than any other domain in the world.
Rob Small
Rob Small (Image via Miniclip)

The site blossomed into a thriving international community and a beloved home for a diverse range of material, from games to animation, over the years. Miniclip.com will become a location for possible partners, prospects, and other business interests to obtain news and information about the brand after improvements were made in the summer.

Miniclip began focusing on mobile in 2010, and its huge range of titles immediately attracted a large audience. Miniclip’s revenue has tripled in the last three years as a result of its quick expansion in the years since. This year, activities in Portugal were expanded with a brand-new studio to boost development capacity.

Miniclip stated in March 2022 that it had exceeded a total of over 4 billion downloads across its portfolio of games, which included Agar.io, Soccer Stars, and 8 Ball Pool. 8 Ball Pool was recently claimed to have surpassed the 1 billion download mark, making it the most downloaded mobile pool game’ according to Guinness World Records. Following the site’s new direction, online gamers will still be able to play 8 Ball Pool and Agar.io.

Miniclip is now at the top in publishing and developing mobile games

Miniclip has completed multiple key acquisitions to expand its portfolio and help talented studios release chart-topping titles. They are now an industry leader in publishing and developing mobile games. The most recent newcomers to the ever-expanding Miniclip Group, Puzzling.com, Green Horse Titles, and GameBasics, have witnessed ongoing growth across their games while working jointly and with support from Miniclip’s significant industry expertise.

Miniclip has been such an important part of my life, from the early days of frantic development on Dancing Bush to the global company it is today. It’s impossible to sum up the pride and gratitude I feel seeing how much we have grown since our humble start. Under the fresh leadership of Saad as CEO, Miniclip has an even brighter future ahead of it as we maintain our mobile focus, and our players around the world will have so much to look forward to.

Robert Small, President and Co-Founder at Miniclip

Miniclip has planned its 21st-anniversary celebrations throughout the following few months to honor the company’s heritage and thank the gamers who helped make it a success, with additional information to be published soon.

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