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MOONTON Games signs a partnership with Fairrie bringing MLBB-inspired Swiss watches and jewellery

An interesting collab!

Story Highlights
  • Fairrie will release three exclusive MLBB-themed collections– MLBB Mythic, Miya Moonlight, and Zhuxin Fairrie Tale.
  • The M6 World Championship marks the first time in M Series history that Champions Rings will be awarded alongside the Champions Medals.
  • The runner-up team of M6 will receive the Fairrie M6 Dreamwatches in recognition of their achievement in the tournament.

MOONTON Games has embarked on an exciting partnership with Fairrie, a Gen-Z jewelry and watch brand, to support the MLBB M Series tournaments. Fairrie as a brand dedicated to gaming and esports, will serve as a Partner in Esports for the upcoming M6 World Championship and will continue their support through to the M7 World Championship.

MOONTON Games has just recently partnered with The Esports Integrity Commission (ESIC) to enhance competitive integrity and has also teamed up with the Saudi Esports Federation (SEF) to promote esports. With these exciting partnerships, Mobile Legends: Bang Bang is taking the ecosystem and MLBB community to new heights.

Fairrie and MOONTON Games are collaborating to create exclusive jewelry and watch collections inspired by the game’s rich lore

Fairrie, a well-known Gen-Z jewelry and watch brand focused on gaming and esports has teamed up with MOONTON Games the publisher behind the popular MOBA, Mobile Legends: Bang Bang. This two-year partnership between them aims to support the upcoming M6 World Championship and will extend through to the M7 World Championship. The partnership between both parties was formalized during the signing ceremony of Moonton and Fairrie at the MLBB Malaysia Creator Awards Ceremony 2024 on 27 October.

Partnership Signing Ceremony of MOONTON Games and Fairrie, MLBB
Partnership Signing Ceremony of MOONTON Games and Fairrie (Image via MOONTON Games)

Fairrie also acted as the Official Prize sponsor for the event, presenting Fairrie M6 Dreamwatches to all the award recipients in celebration of their achievements. This partnership will introduce exclusive jewelry and watch collections, inspired by the game’s rich lore, allowing MLBB fans and esports athletes to showcase their passion for the game.

Fairrie will also honor the upcoming M6 World Champions by presenting the winners with Champions Medals, Champions Rings, and the limited-edition M Series Swiss-made watches – the Fairrie M6 Dreamwatch. Notably, this marks the first time in M Series history that Champions Rings will be awarded alongside the Champions Medals.

MLBB is elevating this year’s M6 World Championship with this partnership

The new Champions Trophy Rings will showcase a removable M Series crown, featuring a customized, team-specific crown to honor the eventual M6 World Champion team. I never anticipated MLBB to go this hard and they have exceeded my expectations for this tournament. Additionally, the Champions Medals will represent the six MLBB hero roles, adorned with rare gemstones and a dragon motif symbolizing Mythic rank.

The runner-up team of M6 will receive the Fairrie M6 Dreamwatches to celebrate their tournament journey. Fairrie will also release three exclusive MLBB-themed collections for the fans – MLBB Mythic, Miya Moonlight, and Zhuxin Fairrie Tale – in celebration of the M6 World Championship.

Fairrie x Moonton Games Limited Edition MLBB M6 Swiss Watch
Limited Edition MLBB M6 Swiss Watch (Image via MOONTON Games)

I am particularly excited about the MLBB Mythic Collection, which features the limited-edition Swiss-made Fairrie M6 Dreamwatch, along with pendants, rings, bracelets, and collectibles inspired by the official mascot, Fairrieland Zuzu Dragon, and MLBB’s six roles. I am actually thrilled about this because it’s exclusively available to players ranked Mythic and above, allowing me to flex my achievement in real life.

Read our other news articles:

What are your thoughts about this partnership between MOONTON Games and Fairrie? Let us know in the comments below!

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