NBA All-World, an upcoming NBA real-world mobile game, has been announced by Niantic in collaboration with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA). NBA All-World is a groundbreaking game that immerses NBA fans in the metaverse of the actual world.
NBA All-World will have NBA fashion-themed unique clothing throughout matches
This upcoming game from Niantic is a geolocation-based basketball game that is free to play and officially licensed. Players may identify and challenge current NBA ballers in their areas, compete against them, and then sign them to their team before competing against them on the court.
“NBA All-World represents an industry first in sports games, as an original, real-world mobile game that will appeal to casual and core NBA fans alike,” said Marcus Matthews, Senior Producer at Niantic. “We’re creating and designing a game that empowers players to represent where they’re from and showcase their individual style.”
Through our partnership with Niantic, NBA All-World will provide fans across the globe the opportunity to fully immerse themselves into the energy and excitement of the NBA. Niantic has proven experience building games that encourage engagement in local communities, and having our players integrated into NBA All-World adds to that immersion
Matt Holt, Head of Consumer Products at the NBA
“NBA-All World gives us the opportunity to bring NBA players into Niantic’s real-world metaverse, opening up paths for fans to interact with them in a new way,” said Josh Goodstadt, EVP of Licensing for THINK450, the innovation engine of the NBPA. “Niantic has proven experience building games that encourage engagement in local communities, and having our players integrated into NBA All-World adds to that immersion.”
Additionally, this game will embrace the fashion of the NBA with the ability to outfit players in the game with custom apparel. Players can sign-up to be notified when this game is available in their country by visiting the NBA All World website. Those who sign up will be able to experience an exclusive NBA All-World AR web experience and be the first to be notified about securing their codename for use at the global launch.
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