Popular mobile games developer HAEGIN is set to release a new theme based on TRUZ, a popular character lineup created by global creative company LINE FRIENDS, in the Line Friends virtual store within the casual social network game Play Together.
Enjoy the new goodies and create unforgettable memories with TRUZ
As a part of this collaboration with LINE FRIENDS, original characters such as Brown, Cony, Sally, and BT21, a new theme based on TRUZ, a character lineup produced jointly by Line Friends and YG’s boyband Treasure, will be introduced in this update in Play Together.
Moreover, new school uniform-themed clothes, shoes, and bags will be available for purchase, as well as a new in-game vehicle called the E-scooter. Chilli, Romy, Yochi, Bonbon, Matetsu, Lawoo, Hikun, Ye-dee, Som, Ruru, Woopy, and Podong are among the characters featured in these new goods.
In addition, the game will include a virtual photo zone and a concert hall that captures the color of TRUZ, allowing players from all over the world to create unforgettable memories in the virtual world.
Play Together progresses towards becoming a leading global metaverse industry
In collaboration with LINE FRIENDS, HAEGIN launched the LINE FRIENDS’ 3D virtual store in its game Play Together in November 2021, presenting different digital objects and theme parks based on Line Friends’ popular IPs, such as a music hall and a playground.
To take the lead in the global metaverse industry, both firms will continue to develop digital content featuring Line Friends’ popular characters and expand their IP partnership on the Play Together platform.
Play Together hopes to develop its worldwide metaverse service and capture the hearts of millennials and generation Z by adding diverse digital items and attractions to the LINE FRIENDS virtual store, using the popular IP of LINE FRIENDS.