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Pokémon Go: Niantic announces a collaboration with Ed Sheeran on the release of his new album

Pokémon Go fans get a chance to enjoy a pre-recorded performance of Sheeran's hits

Pokémon Go players have reason to celebrate as Niantic and The Pokémon Company Group have announced a collaboration with Grammy Award-winning artist and Pokémon aficionado Ed Sheeran. Trainers will be able to experience some of Sheeran’s newer compositions as well as past favorites via an intimate, pre-recorded performance video accessible through Pokemon Go in honor of the release of Sheeran’s new album, “=” (Equals).

Pokémon Go x Ed Sheeran collaboration: Event details

The video shows Ed Sheeran playing some of his most chart-topping songs, including Perfect, Bad Habits, Overpass Graffiti, Thinking Out Loud, First Time, and Shivers, which will air on November 22 in Pokémon Go. Beginning at 11:00 a.m. PST and ending November 30 at 1:00 p.m. PST, the performance footage will be accessible for viewing for only eight days.

Pokémon Go Ed Sheeran collaboration
Pokémon Go x Ed Sheeran: Wild Pokémon

Players will receive instructions on how to watch the video via in-game news notifications. In some regions, players can also click sponsored balloons within Pokémon Go to see advertisements. In addition to this, Totodile, Mudkip, Piplup, and Oshawott would appear more often in the wild.

A chance to get exclusive “=” in-game merchandise

Ed Sheeran’s favorite Pokémon, Squirtle, will feature in Pokémon Go with its signature colors as part of the celebration. In Pokémon Go, players may use a special code to get an exclusive in-game avatar item sporting Ed Sheeran’s “=” album image, which he wears during his special performance. 4SQS6N359Y7NPCUW is the special code, and it may be redeemed on this website.

From November 22 at 11:00 a.m. PST, fans can redeem this code via the Pokémon GO mobile game (available for free on Google Play or the App Store), and can check out other free redeem codes here.

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