- On March 17, ShiningSoul planned a Zenless Zone Zero collaboration livestream with streamer 奶弟NaiDII! to promote its merchandise.
- The streamer trashed ZZZ and pushed Wuthering Waves during the promo livestream instead of promoting the ZZZ cards.
- ShiningSoul issued a formal apology and statement the same evening.
Recently, during the ShiningSoul collaboration livestream on March 17th, 2026 in China, the involved hired streamer made extremely inappropriate remarks, causing severe disrespect and harm to Zenless Zone Zero. So, here’s everything that went wrong during the collaboration.
Before that, you can also check out the currently working redeem codes, a beginner’s guide, a reroll guide, tips for earning free rewards, an attributes guide, a tier list, a fighting styles guide, methods for earning Polychomes, and a controller support guide to play ZZZ.
What was the collaboration about, and who did what
ShiningSoul is a company that produces merchandise, specifically trading cards, which are based on video games. On March 17th, ShiningSoul planned a collaboration with the HoYoverse game Zenless Zone Zero to promote its trading card merchandise. The ShiningSoul had a livestream planned with the alleged Streamer 奶弟NaiDII!.
The livestream plan was to have the Streamer promote the new Zenless Zone Zero trading card merchandise. However, things turned in the opposite direction when the streamer started dropping derogatory terms and dissing on the Zenless Zone Zero game mid live stream and started promoting Wuthering Waves instead, a game from HoYoverse’s competitor.
The stream lasted about 2 hours, with the contract breaking of the streamer starting near the half-hour mark. When the stream ended, the entire Zenless Zone Zero CN community was in uproar over this breach of trust and contract by the company.
The Company decision and the aftermath
The livestream is still up on the CN Bilibili platform, and droves of fans were refunding their purchases with the company. The ShiningSoul company finally issued a proper and formal apology later that evening and has issued the following statement about this incident. Below is a translated statement for our global readers.
“To Zenless Zone Zero and the Proxies: We extend our deepest apologies to Zenless Zone Zero and to all the players who love this game,” and stated “the streamer involved made highly inappropriate comments that demonstrated a profound lack of respect and caused significant harm to both the Zenless Zone Zero brand and its player base.”
I agree with them as the “streamer’s highly inappropriate personal remarks reflect a failure in our internal oversight and training protocols.” And as a ZZZ fan I appreciate ShiningSoul taking “Full responsibility for this incident,” and how quickly they’ve “implemented corrective and remedial measures.“
The team revealed that they’ve “terminated our working relationship with said streamer, effective immediately” and “no longer participate in any livestream activities related to our brand, official operations, or collaborative projects.“
They promise to “take strict disciplinary action against the personnel responsible for the operational management and content review of this livestream.” And there will be a “reorganization of the livestream management and content review teams assigned to this project.” I hope they keep their promise of tightening “oversight of all content, reinforce our guidelines for scripts and on-stream conduct” as these can do serious damage to a brand’s image.
Final thoughts
With this, another victim of Wuthering Waves’ notorious community continues to haunt the gacha gaming sphere to this day. Hopefully, these companies do talk with streamers to thoroughly read the contract to them. As we have a saying in our gacha gaming communities, gacha players can’t read, and this was a result of that.
Read other related articles:
- HoYoverse voice studio takes firm stand against AI misuse, draws clear line on consent
- DISSIDIA DUELLUM FINAL FANTASY is all set to bring its 3v3 boss battles on March 23, 2026; pre-registration is now open
- DRAGON QUEST Smash/Grow mixes signature attacks with dynamic roguelite gameplay, pre-registration now live on mobile
- Total Football returns with a closed beta for Android in the SEA regions
What do you think about this Zenless Zone Zero Collaboration Controversy? Let us know your opinions in the comments below!
For more Mobile Gaming news and updates, join our WhatsApp Channel, Telegram Group, or Discord server. Also, follow us on Instagram, Twitter, and Google News for quick updates.
