The mobile gaming market is always evolving, and keeping up with the latest trends and insights can be fascinating. Many reports that come give a deep insight into the state of the market, sharing how mobile games are faring and how the industry is shifting. That being said, let’s dive into a fresh discussion on what the Global Mobile Gaming Market in H1 2024 has seen, the trends, the highs and lows, and more.
Global Mobile Gaming Market in H1 2024
The Apptica report for the State of the Global Mobile Gaming Market in H1 2024 gives an extended view of how both the Apps and Games market on mobile has done this first half of the year.
If you ask me to give a small overview to start, for the first half of 2024, the global mobile gaming market has continued to undergo dynamic changes in terms of downloads and revenues across key markets. I’m going to discuss mobile games as the topic of interest.
How the downloads fared for Mobile Gaming in H1 2024
In the first half of 2024, the mobile gaming market saw an increase of 5.8% in downloads compared to H2, 2023, surpassing 30 billion installs globally, keeping in line with the overall trend that indicates positive dynamics in downloads. India, Brazil, and the United States were the top contributors, each showing steady growth.
Remarkably, all top 15 regions showed growth compared to their previous half-year, with Pakistan, Indonesia, and China recording the highest increases, with 9.8%, 8.9%, and 8.9% respectively. This rise in downloads underscores the expanding reach of mobile gaming, particularly in emerging markets.
Breaking down the genre-wise downloads, India still led the pack. The country dominated the Card game category with a significant 25.5% share and topped the charts with 14.4% contribution for Action games, 16.2% for Casual games, and 13.9% for Simulation games. Brazil and Indonesia followed as the second and third-highest download contributors, respectively.
A slight increase in mobile gaming revenue
Despite some fluctuations, the mobile gaming market generated over $24 billion in revenue, marking a 2.8% increase compared to the previous period, that is H2 2023. The United States, China, and Japan remained the top-grossing markets, collectively accounting for a whopping 58% of the total revenue.
However, China and Japan faced slight declines, while markets like Malaysia, Singapore, and France saw significant growth. The data highlights the ongoing dominance of established markets, though emerging regions are starting to make a noticeable impact.
Meanwhile, in the genre-wise breakdown, Japan, China, and the US traded places with each other based on the genre. Japan emerged as the top-grossing country in the RPG category, raking in $1 billion, which accounts for 22% of the global revenue. China and the United States followed respectively.
For Strategy games, the United States led with 27.4% of the revenue, with China and Japan holding second and third places. In the Action category, China took the top spot with 27% of the revenue, followed by the United States and Japan. Additionally, Japan led the Music game genre, capturing a mammoth 66.64% of the revenue.
The advertising aspect of games
In H1 2024, the reports on mobile gaming advertising saw that video formats dominated 81.6% of creative distribution, while Banner and playable ads also played notable roles. A clear preference for 30-second ads was noticed, with 15-second ads being the next most common.
Casual games took the largest share of advertising traffic on both iOS and Android. The most active gaming advertisers included titles like match-3 puzzle Royal Match and the blockbuster casual game MONOPOLY GO! which recently crossed $3 Billion in lifetime revenue.
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