Supercell has signed Bollywood star Kartik Aaryan as the brand ambassador for its blockbuster mobile title Brawl Stars. The fast-paced multiplayer team action game has definitely upped the ante with a big collaboration and will bring a big boost to its market. Aaryan also stars in the game’s new #AlagSaAction promotional campaign, which was released on the same day as this major event.
Kartik and the Brawl Stars team shared their thoughts
Doug McCracken, Marketing Lead, Brawl Stars also expressed his delight in expanding the game in the Indian market. He says, “Action is one of the most successful game categories in India, and we’re excited that players have been so receptive to our unique take on the genre. Kartik’s unmatched talent, collaboration, and excitement for Brawl Stars made him the perfect fit to bring a new level of creativity to players all across India.”
On his collaboration with Supercell, Aaryan goes on to add, “It was great fun working with a brand that goes all out in the creative department. From the script to the game, everything about the whole process was quite in sync with my vibe. I also loved exploring the action hero genre for a change, and I hope the audience enjoys watching a different avatar of mine!”
Brawl Stars market in India
The #AlagSaAction campaign, starring Kartik Aaryan, exemplifies the unique take on multiplayer action that has seen Brawl Stars’ popularity soar in India. The new campaign coincides with the launch of Brawl Stars’ latest Brawl Pass, bringing unique quests, exclusive rewards, and more. Indian fans can also avail of special, limited time only offers within the game to celebrate the campaign.
The popular strategy game Brawl Stars has also witnessed phenomenal growth in India, spawning a robust esports ecosystem around it, with tournaments such as Superdiwali and Skyesports Gaming Series offering skilled players the opportunity to take on the best Brawlers in the country. Events like these will have a positive impact on the Indian esports scene and what to expect in the future is growth.
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