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FIFA goes multi-game with new Digital Football Strategy ahead of FIFA World Cup 2026

Story Highlights
  • FIFA unveils a new multi-partner Digital Football Strategy ahead of FIFA World Cup 2026.
  • The ecosystem now includes eFootball, Football Manager 26, FIFA Rivals, Rocket League, and more.

FIFA has officially revealed its updated long-term Digital Football Strategy. While this clears that the Football governing board isn’t looking to have one game tied up, it is now building what it calls a multi-partner gaming and esports ecosystem across different genres, platforms, and audiences ahead of the FIFA World Cup 2026.

FIFA is moving away from relying on one exclusive football gaming partner

Right now, the confirmed lineup already includes eFootball, Football Manager 26, FIFA Rivals, FIFA Heroes, FIFA Super Soccer, the upcoming FIFA World Cup Launch Edition, and even Rocket League through esports and collaboration initiatives.

FIFA shared several interesting numbers during the announcement. The Roblox experience FIFA Super Soccer, created with Gamefam, reportedly has over 10 million monthly active users and more than one billion plays to date.

eFootball FIFAe World Cup 2026 Challenger Series
Image via KONAMI

Meanwhile, FIFA Rivals has already crossed 2.5 million downloads globally since launch. FIFA also confirmed that over 16 million players participated in FIFAe competitions through KONAMI’s eFootball, with the FIFAe ecosystem generating over 1.1 billion views last year.

The governing body also announced several upcoming plans:

  • More details on the FIFA x Netflix football simulation project developed with Delphi Interactive in June
  • FIFA Heroes launching on mobile and PC first, followed by consoles later
  • Expansion into non-simulation football experiences
  • Five FIFAe Continental Championships leading into the FIFAe Finals 2026 and the first-ever FIFAe Festival next year

For years, the FIFA license used to feel untouchable in football gaming. During the EA Sports FIFA era, official World Cup content brought authentic stadiums, national teams, tournament presentation packages, and all the branding that made the experience feel special.

But after EA and FIFA split in 2022, things changed completely. FIFA lost its long-time gaming partner, while EA continued separately with EA Sports FC. Since then, FIFA has been experimenting with different partnerships instead of rebuilding one giant football simulation title immediately.

So, while the new games will get the FIFA license experience, the currently available games, say Football Manager, have already received the International management update, while eFootball is also looking to feature the mode with themed packs.

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