Kwalee has reached a milestone of 1 billion installs of its mobile games

Bringing fun to over one billion players worldwide!

Kwalee, a well-known international game developer and publisher, is thrilled to report that its portfolio of mobile app games has surpassed the much-awaited milestone of 1 billion installs. This accomplishment is a result of the devotion and hard work of the entire Kwalee team, its partners, and its devoted players. Games from Kwalee have been downloaded everywhere, including Antarctica.

Kwalee is now one of the most successful game developers and publishers with 1 billion installs

Kwalee was established in 2011 and has since risen to the top of the UK’s hypercasual mobile gaming market. Kwalee’s success has led the business to establish studios in India, China, and Portugal. With games like Draw it, Teacher Simulator, and Airport Security, it continuously produces entertaining and creative content. Kwalee has over 45 games that have reached the top of the charts, and with more than 200 million installs just last year, it is quickly approaching the 1 billion install mark.

Creative Wednesdays, which debuted in 2017, was one of the key inventions that helped Kwalee attain this extraordinary success. All team members are given the opportunity to pitch games and share in the revenue if they are a success.

Every week, the entire Kwalee team meets in person and virtually to exchange news, discuss trends, and play a brand-new game in addition to hearing fresh pitches. Due to its numerous remote and hybrid job openings, Kwalee has been able to recruit top talent thanks to its creative atmosphere, with the team reviewing tens of thousands of applications each month.

A major portion of the 1 billion installs come from publishing external developers

In addition to the popularity of its own games, Kwalee has established a significant global community of third-party game developers. Independent studios created games like Rocket Sky, Let’s Be Cops 3D, and Build Your Vehicle. They collaborated with Kwalee in order to gain access to the company’s top-tier marketing, monetization, fundraising, and development advice from its knowledgeable hypercasual and casual teams. Kwalee’s Publishing Portal encourages developers to register in order to obtain free coaching and game testing.

We’ve always believed in the potential of mobile games as a medium to connect people from all walks of life. I’m incredibly proud of our team and their work to get us to this point, and I’m excited to still be playing Kwalee games when we hit 2 billion installs

David Darling CBE, Kwalee CEO

Kwalee is the go-to partner for both seasoned and emerging mobile game developers thanks to its strong marketing credentials and dedication to working closely with skilled game creators. Over a tenth of its billion installs have come from publishing outside creators, and Kwalee won Publisher of the Year at the TIGA and Mobile Game Awards in 2022, demonstrating the success of this strategy.

Kwalee extends its gratitude to the internal teams, players, and developers that have contributed to this success on this unique occasion. The company is overjoyed to keep developing and extending its player base and looks forward to many more years of fruitful development of mobile, PC, and console games.

What are your thoughts now that Kwalee has reached a milestone of 1 billion installs of its mobile games? Let us know in the comments below!

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