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Free Fire × McLaren Collaboration is all set to launch

McLaren Formula 1 racing driver Lando Norris will feature in the collaboration too!

Free Fire is a very popular game and as such it keeps rolling out fresh new content for the players every few weeks. The game always tries its level best to bring amazing brand new content to its players. This majorly comes in the form of collaborations with other big brands. The official collaborations with Money HeistDJ AlokKSHMRCristiano Ronaldo, and Ragnarok in the past were pretty much successful. They induced a feeling of excitement and craze within the player base. And now Garena has announced a collaboration with Formula 1 team, McLaren Racing, and Free Fire, the world’s most downloaded mobile game in 2019 and 2020. Free Fire’s crossover with McLaren Ace the Field will feature a thematic takeover in Free Fire. Moreover, it will have exclusive collaboration content, and various in-game features, as well as various promotional social media campaigns and offline activations.

Not only would Free Fire bring a future inspiration of McLaren into the game, but both teams have also collaborated for an exclusive version to be named MCLFF, an abbreviation for McLaren-Free Fire. The design in collaboration with the McLaren Racing design team takes inspiration from other McLaren race cars, including the MCL35M. 

We are thrilled to be collaborating with Free Fire for an in-game McLaren Racing integration. Our fans are always looking for ways to connect with our team and this integration gives this accessibility in a new and exciting way. It’s a brilliant collaboration in a time when gaming is only continuing to grow, and McLaren wants to be a part of that growth!

Mark Waller, Chief Commercial Officer, McLaren Racing

The McLaren P1 is designed, engineered, and built to be the best driver’s car in the world, while the MCLFF will represent McLaren’s vision of the future, where Grand Prix racing meets the age of advanced technology. 

Enjoy the exclusive Free Fire version of MCLFF along with the iconic McLaren P1

With this crossover, McLaren fans will be able to enjoy driving the signature cars in the Free Fire universe. They can choose their favorite in-game with the MCLff & McLaren P1 look. With that, they can drive around Bermuda, Kalahari, or Purgatory and battle in style! A race track will also feature in Free Fire’s Training Island, where players can take their cars out for a test drive. 

Free Fire × McLaren Collaboration
Drive around Bermuda, Kalahari, or Purgatory and battle in style

Both the MCLFF and McLaren P1™ are signature cars and represent the innovation and leadership that McLaren stands for. To bring these elements into Free Fire is something that we are truly excited about

Harold Teo, Producer for Free Fire

“We look forward to our players enjoying the best of McLaren in Free Fire. Collaborations like this allow us to deliver new experiences for current players and interest others to try Free Fire out,” Harold added.

Ace the Field with Lando Norris along with the McLaren x Free Fire collection

McLaren Formula 1 racing driver Lando Norris, as a gamer himself, will feature in this collaboration. Fans can expect to catch Lando Norris throughout the campaign, with more details to be revealed at a later date. Also, players can win VIP McLaren Racing prizes and experience a McLaren x Free Fire activation in a city near to them. Stay tuned to Free Fire’s social media channels for all the latest on the McLaren Racing x Free Fire crossover!

Also, players can complete the racing look by equipping their characters with the exclusive McLaren Racing x Free Fire collection. This includes drivers’ overalls featuring the McLaren papaya and blue, the original colors chosen by founder Bruce McLaren. The crossover will also see various other elements within Free Fire inspired by McLaren, from the moment they enter the game until they engage in battle. This means having Gloowall skins, surfboards, airships, and emotes inspired by McLaren, to name a few.

Let us know your thoughts about the Free Fire × McLaren Collaboration in the comments below!

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