Tilting Point, a leading free-to-play games publisher, acquires Budge Studios, one of the world’s biggest mobile developers within the children’s entertainment and education category.
Budge Studios’ app portfolio includes titles featuring many leading brands like Barbie, Paw Patrol, Transformers, Hot Wheels, My Little Pony, Strawberry Shortcake, and Hello Kitty, among others. The company’s apps have been downloaded more than 1.25 billion times, it has tens of millions of monthly active users and over 300k recurring subscribers.
“We love what Budge has built in the kid’s space,” said Kevin Segalla, founder, and Co-CEO of Tilting Point. “Budge’s decade-long laser focus on the children’s audience, with over 50 successful apps, is very impressive and is a great addition to our catalog. We look forward to merging our publishing expertise with their great content to truly amplify Budge’s potential.”
This acquisition will provide significant opportunities for all of Budge Studios’ games
Budge is well known for its games featuring popular IP, including the 2019 Kidscreen Award Winner for Best Branded Kids App, Barbie’s Dreamhouse Adventures. The company’s apps are targeted at the 3-13-year-old audience and incorporate puzzles, creative games, and vibrant characters that make daily activities, such as bedtime routines, exciting.
The acquisition expands Tilting Point’s audience and enables Tilting Point to enter a new, fast-growing edutainment vertical. As with all of Tilting Point’s acquisitions, Budge’s leadership team and 129 employees will continue to operate independently. Only now with Tilting Point’s publishing power providing significant amplification opportunities for all of its games.
The combined company will also be able to leverage its larger scale for better access to opportunities. This will come with major brands for licensing and with platform partners for distribution. The acquisition will provide Budge with the power of Tilting Point’s marketing expertise and tech. Also, there will be improvements to live ops, more IP integrations, and expansions onto more platforms for its award-winning portfolio.
Joining the Tilting Point family is an exciting and huge opportunity for Budge. With this acquisition, we will continue operating independently to develop the best creative content, plus have even more access to globally-recognized IP and a greater ability to bring our games to even more children worldwide.
David Lipes, Co-CEO of Budge
Also, Tilting Point will benefit from Budge’s 10+ years of experience serving children and families, including their commitment to children’s privacy and online safety.
Tilting Points continues to strengthen its portfolio
Tilting Point has consistently accelerated success for mobile game developers. This, in result has been scaling their games through UA funding and management, app store optimization (ASO), ad monetization, platform deployment and more. Moreover, they have been teaming up with existing partners to deepen relationships through co-development and M&A.
Tilting Point’s other recent acquisitions have continued to expand the company’s reach across geographies, audiences and platforms, including Korea-based Sci-Fi strategy game experts AN Games, mobile games and assets from gambling technology software leader Playtech plc., including the San Diego-based FTX Games, hit titles Star Trek: Timelines and TerraGenesis, as well as LTV Tech Platform Gondola.
What are your thoughts as Tilting Point acquires Budge Studios? Let us know in the comments below!
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